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Posted by on Nov 22, 2013 in Calendar Event, Life | 4 comments

Share in the Magic

Share in the Magic

Last week we were delighted to be invited along to the launch of Disney’s annual “Share in the Magic” campaign at their Dublin Grafton Street store. Much to the four year old’s delight, I decided that the two kids and I would get the train in and Charlie could join us in the city after he finished work.

It’s not often these days that we’re in the city centre, so it was lovely to stroll around as it got dark and take in the Christmas lights and store fronts. Unfortunately, it started raining – I know, what a shock in Ireland! – so we were glad to cut our stroll short and join the crowds heading in to the Disney event.

“Share in the Magic” is an annual Disney campaign, in which children are invited to post their Santa letters in a Disney store or through the Disney website. For each letter posted in this way, Disney will donate a soft toy to a child through the Children in Hospital Ireland charity.

Catherine Clifford, Volunteer Coordinator from Children in Hospital Ireland, said “We are delighted to be part of this wonderful campaign from Disney. We have a fantastic relationship with the staff working at the Disney Store on Grafton Street and the children and families of Children in Hospital Ireland will really appreciate this special gift and gesture at Christmas. Children in Ireland is a volunteer-based programme, reaching out to sick children and their families. The organisation recruits, trains and vets volunteers from all around the country who provide play and happiness to sick children in their local hospitals. It will be fantastic to be able to provide these children with an uplifting gift from Disney this Christmas.”


Once the four year old had finished oohing and aahing over all the toys, we wandered over to the Santa post box, where Disney staff members were on hand to help us with the letters.

If you or your family want to get involved in the Share in the Magic campaign, you can bring your letters to Santa to the special postbox in the Grafton Street store. Or you can attend a letter-writing workshop in the store and the Disney staff members will help you write and post your letter. Remember for each Santa letter posted in the store, a soft toy will be donated to the Children in Hospital Ireland charity. If you can’t make it to Grafton Street but you’d still like to get involved, you can go to Here, you can create a letter and post it virtually. Mickey Mouse will share a special video message with you if you do this.

DisclosureI received a gift voucher from Disney while attending this event. However, I did not receive any other remuneration for writing this post.


    • Thanks office mum. You just reminded me that I never credited the lovely Caitriona Redmond of Wholesome Ireland for that photo. 🙂

  1. I think it’s a fantastic idea. I’ll make sure to get my youngest to do this. As someone who will possibly have a little buddy in hospital for xmas I can imagine how necessary it is for the hospital to get these. Thank you for the post.
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